Privacy Policy

Last updated: 23rd February 2026

Nowt Ventures Ltd, trading as “feelgüd” (“we”, “us” or “our”) is committed to protecting your privacy and handling your personal data transparently and securely.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase our products, or interact with us.

1. Who We Are

Nowt Ventures Ltd

Registered in England and Wales

Registered office: House Zero, Springfield Road, Windsor, SL4 3PN

Email: hello@feelgud.co.uk

For the purposes of UK and EU data protection law, Nowt Ventures Ltd is the data controller of your personal data.

2. The Information We Collect

We may collect and process the following categories of personal data:

Information You Provide Directly

  • Name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Order details

  • Subscription preferences

  • Communications you send to us

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages viewed and time spent

  • Referral source

  • Cookies and tracking data

Information from Third Parties

We may receive information from:

  • Shopify (our ecommerce platform)

  • Payment processors

  • Shipping and fulfilment partners

  • Advertising platforms (such as Meta and Google)

  • Analytics providers

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil orders

  • Manage subscriptions

  • Deliver products

  • Provide customer service

  • Send order confirmations and updates

  • Send marketing communications (where you have opted in)

  • Improve our website and products

  • Analyse purchasing behaviour and customer trends

  • Comply with legal and regulatory obligations

We only process your data where we have a lawful basis to do so, including:

  • Performance of a contract

  • Legal obligation

  • Legitimate interests

  • Your consent (for marketing and certain cookies)

4. Marketing Communications

If you opt in, we may send you marketing emails about our products, offers and content.

We use Klaviyo as our email marketing provider.

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in any email

  • Contacting us directly

We will not sell your personal data.

5. Subscriptions

If you subscribe to our products, we use Skio to manage recurring billing and subscription services.

Your subscription data may include:

  • Billing details

  • Shipping address

  • Subscription frequency

  • Order history

You can manage or cancel your subscription via your account portal.

6. Payments

Payments are processed securely via Shopify Payments and other authorised payment providers. We do not store full payment card details.

All payment processing is encrypted and handled in accordance with PCI-DSS standards.

7. Fulfilment and Delivery

We use third-party fulfilment providers, including ShipBob, to store and ship products.

To fulfil your order, we share:

  • Name

  • Delivery address

  • Order contents

These providers process data on our behalf under contractual agreements.

8. Analytics and Advertising

We use analytics and advertising tools including:

  • Google Analytics (GA4)

  • Meta (Facebook and Instagram) advertising tools

  • Google Ads

These tools help us:

  • Understand website performance

  • Measure marketing effectiveness

  • Deliver relevant advertising

These services may use cookies and similar technologies.

You can control cookie preferences through your browser settings.

9. Cookies

Our website uses cookies to:

  • Enable core website functionality

  • Remember your preferences

  • Analyse traffic

  • Improve user experience

  • Deliver relevant advertising

You may adjust your browser settings to refuse cookies, though this may affect website functionality.

10. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes outlined in this policy

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

  • Order and financial records may be retained for up to 6 years to comply with UK tax law.

11. International Transfers

Some of our service providers may process data outside the UK or EEA.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations

  • Standard contractual clauses

  • Approved data transfer mechanisms

12. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction

  • Request deletion

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, please email hello@feelgud.co.uk

13. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Secure servers

  • Encrypted data transmission

  • Restricted internal access

However, no system can be guaranteed completely secure.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a revised “Last updated” date.

15. Contact Us

If you would like to contact us about this policy, please email hello@feelgud.co.uk