Privacy policy

Last updated: 26th October 2026

Nowt Ventures Ltd, trading as “feelgüd” (“we”, “us” or “our”), is committed to protecting your privacy and handling your personal data transparently and securely.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, buy our products, or get in touch with us.

1. Who We Are

Nowt Ventures Ltd
Registered in England and Wales, company number 13348704
Registered office: House Zero, Springfield Road, Windsor, SL4 3PN
Email: hello@feelgud.co.uk

Nowt Ventures Ltd is the data controller of your personal data under UK data protection law.

2. The Information We Collect

Information you give us

  • Name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Order details
  • Subscription preferences
  • Messages you send us
  • Reviews you submit

Information collected automatically

  • IP address
  • Browser type and device information
  • Pages viewed and time spent on them
  • How you arrived at our website
  • Cookies and similar tracking data

Information from third parties

  • Shopify (our ecommerce platform)
  • Payment processors
  • Delivery and fulfilment partners
  • Advertising platforms, such as Meta, Google and TikTok
  • Analytics providers

3. How We Use Your Information

We use your personal data to:

  • Process and deliver your orders
  • Manage your subscription
  • Provide customer service
  • Send order confirmations and delivery updates
  • Send marketing emails and texts, where you’ve opted in
  • Improve our website and products
  • Understand how customers use our website and buy from us
  • Meet our legal and regulatory obligations

We only use your data where we have a lawful basis to do so, including:

  • Performance of a contract
  • Legal obligation
  • Legitimate interests
  • Your consent (for marketing and non-essential cookies)

4. Marketing Communications

If you opt in, we may send you emails or texts about our products, offers and content. We use Klaviyo to send these.

You can unsubscribe at any time by clicking the unsubscribe link in any email, replying STOP to any text, or contacting us.

We will never sell your personal data.

5. Subscriptions

If you subscribe, we use Skio to manage recurring billing and your subscription. This includes your billing details, delivery address, subscription frequency and order history. You can manage or cancel your subscription from your account.

6. Payments

Payments are processed securely by Shopify Payments and other authorised payment providers. We never store your full card details.

7. Fulfilment and Delivery

We use ShipBob to store and pack our products, and Royal Mail to deliver them. To fulfil your order, we share your name, delivery address and order contents with them. They process this data on our behalf under contract.

8. Customer Service and Reviews

We use Gorgias to manage customer service messages, and Judge.me to collect and display product reviews. If you leave a review, your name (as you provide it) and review may be shown on our website.

9. Cookies, Analytics and Advertising

We use cookies and similar technologies to run our website, understand how it’s used, and show relevant advertising. These include:

  • Analytics: Google Analytics, Microsoft Clarity (which records how visitors use our pages, such as clicks and scrolling), and Triple Whale
  • Advertising: Google Ads, Meta (Facebook and Instagram), TikTok and ChatGPT Ads

Essential cookies are needed for the website to work. We only use non-essential cookies, such as analytics and advertising cookies, if you agree to them through our cookie banner. You can change your choice at any time by clearing your cookies for our website, which will bring the cookie banner back, or by emailing hello@feelgud.co.uk.

10. Data Retention

We keep personal data only for as long as we need it for the purposes in this policy, to meet legal obligations, resolve disputes and enforce our agreements. Order and financial records are kept for up to 6 years, as required by UK tax law.

11. International Transfers

Some of our service providers process data outside the UK. Where this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations or approved contractual clauses.

12. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Ask us to correct it
  • Ask us to delete it
  • Restrict how we use it
  • Object to how we use it
  • Ask for a copy to transfer elsewhere
  • Withdraw your consent at any time

To use any of these rights, email hello@feelgud.co.uk.

If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We’d appreciate the chance to sort it out first, so please contact us.

13. Data Security

We use appropriate technical and organisational measures to protect your data, including secure servers, encrypted data transfer and restricted internal access. No system can be completely secure, however.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new “Last updated” date.

15. Contact Us

If you have any questions about this policy, email hello@feelgud.co.uk.